frequently asked questions

“Team of Champions” is PepsiCo’s national purpose platform that will provide $1 million over three years to improve access to soccer in underserved communities in the U.S. Building upon the company’s UEFA Champions League partnership, investments on and off the field will support 11 local organizations with the aim to level the playing field with apparel and equipment, field access, fan experiences, and mentoring, coaching and education for Hispanic and Black communities.

Given the rising costs associated with youth soccer and the average costs of field time ($100 per hour) and equipment ($75 for cleats, $30 for balls) according to Alianza de Futbol, PepsiCo’s $1 million investment has the ability to create up to 10,000 hours of field time, gift over 13,000 pairs of cleats and purchase over 33,000 soccer balls over the three year commitment.

Uniting people through soccer and sharing the joy of the game is something PepsiCo brands Pepsi, Lay’s and Gatorade have been doing on and off the field for decades.

“Team of Champions” is another step in PepsiCo’s Racial Equality Journey, which in 2020 saw the company make investments of more than $570 million over the next five years to lift up Black and Hispanic businesses and communities in the U.S. to address issues of inequality and create opportunity.

The PepsiCo “Team of Champions” 2021 “Starting 11” receiving funding this year includes:

1. ACCESS U Foundation (National): The ACCESS U Foundation is a non-profit organization designed to help rising Hispanic and Black players pursuing athletic soccer scholarship opportunities.

2. Atletico Santa Rosa (Santa Rosa, CA): Founded in 2003, Atletico Santa Rosa features more than 400 players across every age range. The club believes in a “No Player Left Behind” philosophy, which means that all players are encouraged to participate in a team regardless of skill level, economic status, age or size.

3Big Apple Youth Soccer (New York, NY): Big Apple Youth Soccer is the first Hispanic soccer organization to join the Eastern New York Youth Soccer Association. For over 20 years, the league has worked to support the local Hispanic community in NY to create more opportunities for players to have access to the beautiful game.

3Chicago Champions Youth Soccer League (Chicago, IL): The Chicago Champions League was created to promote, foster and develop the game of soccer within the Chicago community. The league, which boasts more than 2,000 players, provides free participation for families who can’t afford their fees to make soccer affordable in their community.

5. Detroit City FC (Detroit, MI): Detroit City FC is committed to providing accessible playing opportunities for the youth of Metro Detroit. The club offers a variety of programs to get involved in the beautiful game, from free clinics to competitive environments with affiliate clubs and the DCFC Academy program.

6. El Paso Soccer League (El Paso, TX): The El Paso Soccer League is a nonprofit soccer league created in 2005 as an affordable option for teams that couldn’t afford the high costs of surrounding leagues. The league provides an opportunity for adult and youth players to develop and grow within the community through athletic competitions.

7. Future Monarchs (Washington, D.C.): Glenn Goodwine, former Howard University Men’s Soccer Player, established Future Monarchs in order to offer soccer to rising players regardless of their ability to pay and based solely on their love of the game. The club operates very affordable or free programs for boys and girls from ages U9-U19, focusing attention on underrepresented populations of youth soccer at the highest levels in the DMV Area.

8. Irving Amateur Soccer League (Dallas, TX): The Irving Amateur Soccer League is the oldest Hispanic league in the Dallas-Fort Worth area, drawing youth and adults for every season.

9. Lauderhill Lions Soccer Academy (Fort Lauderdale, FL): The Lauderhill Lions Soccer Academy is one of South Florida’s premier youth soccer clubs focused on preparing boys and girls to compete at the top level. The club also puts an emphasis on academics, with all participants needing to maintain good grades and positive behavior in the classroom.

10. Spartan Wolves (Los Angeles, CA): Spartan Wolves was founded to create an avenue for the development of youth players within inner cities, offering them an opportunity to have affordable access to high level skill development, training and education. The club puts an equal emphasis on athletics and education, offering consistent tutoring in academics and SAT prep for players within the club.

11. Tudela FC LA (Los Angeles, CA): Tudela FC LA is an all-girls soccer club created with the goal of offering the same level of training, access to facilities and attention to development as boys receive within the Los Angeles area. The club features a diverse and inclusive roster of players, and is committed to working with any girl, regardless of her family’s socio-economic situation

Each season will feature a new “Starting 11,” enabling PepsiCo’s commitment to be shared in various underserved Black and Hispanic communities around the country.
As of now, there is no formal application process to be considered one of the “Team of Champions” organizations. If that should change, more details will be provided at that time.

We expect between 7,000-7,500 players to be positively impacted in year one.
Additionally, Gatorade’s in-kind product donations to Alianza de Futbol will positively impact another 30,000 players.

“Team of Champions” is another step in PepsiCo’s Racial Equality Journey, which in 2020 saw the company make investments of more than $570 million over the next five years to lift up Black and Hispanic businesses and communities in the U.S. to address issues of inequality and create opportunity.

“Team of Champions” is a $1 million commitment over three years that makes actionable investments on and off the field to help create transformational change for Hispanic and Black communities across the United States through soccer. Partnering with these 11 organizations, PepsiCo is investing in Hispanic and Black soccer clubs, programs and businesses, with the ambition to drive long-term change and address systemic barriers in these underserved communities.

More information about PepsiCo’s Racial Equality Journey can be found here.

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